I’m not a born sales person. It was tough to summon the courage to put my jewelry on display for people to see. So tough that I almost never did it.
One day, however, when I was feeling particularly bold, I called up the woman who runs our local farmers’ market. I stumbled through my introduction and almost apologetically asked if I might bring a few pieces to sell. Of course, she said, come join us.
Hey, that wasn’t so bad. Then the fear hit: What if nobody liked my stuff? What if nobody bought anything? So I made a fallback plan — if I bombed, I’d sell my bead stash and do something else. Nothing like starting with a positive attitude I always say.
The evening arrived and a convention of butterflies was holding sway in my stomach. By the time I arrived at the market they were in full flight. But the world hates a coward so I paid my $10 fee, found my table and proceeded to set up shop.
In hindsight my display was, well, to be kind … awful. I simply laid everything flat on the table. I’d booked on such short notice that I didn’t have time to put together anything more inspiring. Then I brought out a beading project, sat down and got to work. I didn’t want to look up and see the expressions on those passing by. Poor dear, I imagined them saying, I hope she has a day job.
But the evening wasn’t a complete loss. Several friends stopped by to visit and even admired my work. (Friends are wonderful.) After several hours, when it looked like I wouldn’t even cover my table fee, a friend who sells homemade jams and relishes stopped by. She’d sold out and was on her way home. Kind soul that she was she bought 2 pairs of earrings to send to a friend in England. An international sale!
So, dear reader, I didn’t have to sell my bead stash after all. I kept beading and I kept making phone calls. My markets are expanding slowly but steadily. And I never lay my jewelry flat on the table anymore.