That is indeed a question worth pondering.
When I first started making jewelry I made several necklace and earring sets only to discover that few potential buyers wanted both. Hmmm.
So I stopped making combinations. Fast forward a few years and wouldn’t you know it — at a recent show & sale I met a woman who never buys jewelry unless she can buy both the earrings and the necklace together.
Fortunately she found a pair of earrings that would go with a necklace she already had so I didn’t lose the sale.
To set or not to set is one of those questions like How long should I make a necklace? It depends. It depends on the style, on the beads and also on the potential buyer who won’t appear until some time in the future. So you have to make a decision.
My solution to this conundrum is to make what pleases me. Which means that most of my pieces are standalone items. But if an idea pops up for an earring/necklace set or a bracelet/earring combination then I’ll probably try it out.
The key for me, however, is to price the items separately, not as a unit. That way the buyer chooses what best fits her needs. And that’s the person who counts. 🙂