Beau Dangles

Handcrafted Jewelry — Designed to be Different

Newsletters: Deciding on Content

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So. You’ve decided to write a newsletter for current and prospective clients. You’ve started collecting names for a mailing list. Now — what are you going to say?

What you say and how you say it is a personal choice. Here’s what works for me.

When it comes to content, you could include any number of things. I’ve settled on 3 main topics:

1. Pieces I’m working on at the moment.

2. New pieces that haven’t been posted to my blog or appeared in a show.

(Many of us like to feel special and that we’re part of the “in” group. Giving subscribers a first look does just that.)

3. Upcoming shows & events where I’ll be appearing &/or classes that I’ll be teaching.

I also include photos with every issue — they convey my work better than words. I usually have 3 small thumbnails of works in progress and 3 of new works. If I’m teaching a class I include a link to it on my blog.

I use a casual writing style and keep the newsletter short. The purpose is to tantalize, not overwhelm.

I don’t have a schedule — right now my newsletter goes out a few times a year. I’d like to do it more often but for me once a month would be the upper limit. I want to keep the newsletter fresh and relevant, not just another piece of email clutter.

One final note: I include a short blurb at the bottom of each issue explaining how the recipient ended up on my list and how they can easily get removed. And of course I never share, sell or trade the list or use it for any purpose other than my jewelry.

That’s me. How about you? Do you have a newsletter? Any thoughts you’d like to share on what works for you?

Meanwhile, if you don’t have one, maybe it’s time to give it a try. Let me know how it goes. 😉

Author: Sally

Beads? What can I say — they snuck up on me when I wasn't looking. Now I'm hooked.

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