Photographing jewelry is an art. Great photographs can sell the work even though the buyer has never seen the real piece.
I’ve taken a lot of blah shots so taking better photos is one of my goals.
One aspect I’ve begun paying more attention to is the background. Too often I choose whatever is handy or what I’ve used in the past. But not all pieces work well with the same backdrop.
Here’s an example. The earrings in these photos are identical, only the background has changed. Which do you prefer?
The lefthand photo isn’t bad but it’s too cool and monochromatic for my taste. It looks posed. If the earrings don’t look natural in the photo, would someone still buy them?
In the righthand photo the wood adds warmth and colour. It also creates a casual feel, saying these are something you could wear to the farmers’ market, a rodeo or a get-together with pals.
Since we don’t always meet our buyers face to face, photos must do much of the selling for us. I’m aiming to take better pictures in the future. 🙂